
There are five generations active in the workforce for the first time in history. Experienced leaders are challenged to find effective ways to meet each generation’s demands and leverage their unique values, gifts, and expectations.
The solution is to understand the Generational CODES© that shape how each generation sees the world and communicates and interacts with customers, colleagues, and collaborators. This is the key to unlocking sustainable success for your company.
Programs
Generationally
Savvy™ Leadership
Leading Across Generations
Generationally Savvy Leadership helps managers, coaches, and leaders learn how to optimize their time, energy, and communication choices to resonate with each generation.
Generationally Savvy™ Sales
Selling Across Generations
Generationally Savvy Sales reveals how to customize and refine your message to connect, engage, and capture clients and customers of all ages.
Generationally Savvy™ Customer Service
Service Across Generations
Delivering award-winning, first-class customer service today demands that you understand what that level of customer service means to each generation.

Generationally Savvy™ Leadership: Leading Across Generations
Generationally Savvy Leadership helps managers, coaches, and leaders learn how to optimize their time, energy, and communication choices to resonate with each generation.
- Learn how to manage, coach, mentor, and inspire your team.
- Discover the various workplace expectations from each generation’s point of view.
- Learn to improve your results in recruiting, onboarding, retention, and feedback by leveraging the Generational CODES©.

KEY THEMES & OUTCOMES
- Identify and address generational differences.
- Discover how to attract, engage, and lead teams from every generation.

Generationally Savvy™ Sales: Selling Across Generations
Generationally Savvy Sales reveals how to customize and refine your message to connect, engage, and capture clients and customers of all ages.
Learn how to communicate in the code of each specific generation you’re seeking to attract, woo, or engage so that your words resonate so deeply customers cannot help but respond.

KEY THEMES & OUTCOMES
- Get the most out of a well-planned sales strategy.
- Discover how to adapt your sales message so that it specifically targets your generational market.
- Utilize the CODES© to engage and communicate with your customers more intimately.

Generationally Savvy™ Customer Service
Delivering award-winning, first-class customer service today demands that you understand what that level of customer service means to each generation. Generationally Savvy Service reveals how each generation’s take on service alters how you make a competitive impact.
Organizations often pride themselves on their commitment to delivering great service. Unfortunately, what “great” customer service means to one generation is not what it means to the next. Providing exceptional customer service to clients and customers of every generation is paramount to your success.

KEY THEMES & OUTCOMES
- Discover how “great service” can mean something different for each generation.
- Understand how your service can impact your relationship with an array of generational customers.
- Learn how defining your customers generational service CODES© can give you a competitive advantage.

Anna Liotta, founder of The Generational Institute™, and author of bestselling, “Unlocking Generational CODES©,” is an award-winning speaker, business consultant, and author. She engages audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation. Anna is one of the world’s most highly sought-after thought leaders on generational leadership, sales, and customer service – with clients that include Amazon, Bloomberg, Coca Cola, Microsoft, and the NBA. Anna is the President of the National Speakers Association.
Anna also offers Live Keynotes, Leadership Off-Sites, In-House Trainings, and Executive Coaching.
HOW DOES IT WORK?

Interactive, engaging programs built of short, 3-minute episodes available on smartphone, tablet, or desktop

Activity-based worksheets, quizzes, and training materials for on-the-job practice and skill retention

Live reporting for managers and leaders to access participation, engagement, and completion data by team
Clients building a culture of courage
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TITLE | COMPANY
We believe that COURAGE is the key to engaged teams, inspired action, innovative change, and above all, driving exceptional customer results.
The Courageous Leadership Institute® draws on over 20 years of research to utilize courage as an innovative leadership skill set, ultimately building organizational cultures that are uniquely equipped to meet the needs of a changing and disrupted world.